Assessment method
Article Review Presentation (using Pinterest and Padlet)
Developed in recognition of the need to function in a highly digitised culture, this assessment focuses on the affordances of social media platforms (specifically Pinterest and Padlet) as pedagogic tools. In groups of 2-3 students review an allocated weekly reading and present their findings to their peers in dedicated tutorial/class time.
Authentic assessment
Assemblage-Based Project Report
Developed as a means of teaching the application of disciplinary and other scientific techniques to discipline-specific problems and contexts, this assessment sees students respond to a real or simulated site of artefacts (an assemblage) by performing analysis and producing a written report that conforms to the conventions of the relevant field of study or vocational setting.
Online teaching mode, Authentic assessment, Problem based learning
Authentic Assessment in Medicine and Public Health
There were three components to this groupwork assessment.
Authentic assessment, Problem based learning
Brand Strategy Audit
Each student team chooses a real world brand of interest to them to do a Brand Strategy Audit. They apply our branding model and methods to this brand. The core model is the customer-based brand equity model, and students measure and analyse the customer-based brand equity of their chosen brand. They conduct a focus group to identify consumers’ key beliefs and feelings about this brand. They measure the level of the identified brand attributes with a bigger sample size by survey research. Strengths and weaknesses of the brand are identified.
Authentic assessment, Problem based learning
‘Phone a Friend’ Task
At the start of semester, students are asked to find a partner in the class – someone they don’t know, or don’t know very well. They are asked to exchange phone numbers.