Assessment method
Article Review Presentation (using Pinterest and Padlet)
Developed in recognition of the need to function in a highly digitised culture, this assessment focuses on the affordances of social media platforms (specifically Pinterest and Padlet) as pedagogic tools. In groups of 2-3 students review an allocated weekly reading and present their findings to their peers in dedicated tutorial/class time.
Assessment method
Artifact-inspired Writing Task
Informed by a sociomaterial approach to teaching and learning, this technique uses an artifact as a point of inspiration for a short written work (in the case of WRIT7050, this takes the form of a creative fictional short story). Students select (or could be assigned) an object at random, and use this as a stimulus from which to craft a 500 word written piece that engages with an element or theme from the course content; or helps to develop a professional skill (e.g.
Authentic assessment, Problem based learning
Brand Strategy Audit
Each student team chooses a real world brand of interest to them to do a Brand Strategy Audit. They apply our branding model and methods to this brand. The core model is the customer-based brand equity model, and students measure and analyse the customer-based brand equity of their chosen brand. They conduct a focus group to identify consumers’ key beliefs and feelings about this brand. They measure the level of the identified brand attributes with a bigger sample size by survey research. Strengths and weaknesses of the brand are identified.
Authentic assessment, Problem based learning
Clinical Case Presentation
The format of the CCP is as follows:
Authentic assessment, Problem based learning
‘Phone a Friend’ Task
At the start of semester, students are asked to find a partner in the class – someone they don’t know, or don’t know very well. They are asked to exchange phone numbers.